Wenner Media is the publishing company of ‘Rolling Stone’, so I thought that I could possibly use there experience of distributing the sophisticated genre of magazine to my advantage. However because Wenner Media is producing the very successful ‘Rolling Stone’ magazine I don’t think it would take on board a rival to its own brand in ‘RUSH' is aimed towards the primarily same audience and would need its own freedom to grow into a global brand.
IPC Media produces over 60 iconic media brands, with their printed magazines they manage to reach to almost two thirds of UK women and 42% of UK men (almost 26 million adults within the UK). The company publish ‘Uncut’ and ‘NME’, which are both music magazines targets at young adults. I feel that 'RUSH', would be able to fit in with it's busy/slightly rock styled layout or fonts, colours, etc.. however the unique theme of 60's/gothic, may be too unique for such a large company, needing magazines to really suit a specific audience.
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